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It was one of the ideas to support local trade advanced by traders in the encounter last September 9; I was allowed to promise at the fashion show organized by last October 29, I declared that we were technically ready to interview The Folio of last December 3 . Yesterday, the council has approved the creation of a section on the website of the City of Cernusco dedicated to local trade: a showcase of on-line business and craft of the city. On the website of the City

press release , from which I take here my notes on the positive aspects of this passage (I see at least four):

• provides consumers a tool that allows you to immediately find the information necessary to satisfy their need to purchase or service;


• offers a means of visibility to our local businesses at a time like the present, of profound crisis


• proposes, even visually, trade Cernusco as part of the city in a system;


• optimizes the capabilities of the municipal website for the first time putting it at the disposal of the town as an important reality trade.

The Public Relations Office will provide the necessary information and be in charge of the insertion site operators who sign the contract for free membership. In the hope that this service can be a useful tool used by traders, the section will be implemented as they come accessions.

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SIGNIFICANT DETAILS CHRISTMAS

yesterday, has devoted a nice Christmas for the initiatives organized by the city of Venlo, The Netherlands in collaboration with associations and traders.

the program and some "behind the scenes has already written the mayor here and here.

From my point of view of the Experiences of theatrical anthropology Commerce are pleased with some aspects that are certainly fine details than the final result in full view of everyone, but from my point of view are very significant steps towards building action and a common image of the business in Cernusco:

- the contribution already in the planning stages of Merchants initiatives designed by the Town Council and the integration of efforts with the rest of the animation Christmas town;

- the establishment of a working group including also representatives of the Union of Traders (as usual the central part of every operation and very active), but able to go beyond the expression of different ways and different shopping areas, including non-central;

- effort groped system actions, such as street decorations theme (sometimes with success);

- the choice of common illuminations, which could support indirectly, to the unitary idea of \u200b\u200b"open-air shopping center" we want to build (which, if not open, you can see the flakes of snow on their heads?)

I realize that we are still at a very early stage and can be improved (image, communication, promotions), but the movement is in the right direction and I hope this Christmas has given the impression to the protagonists of Trade Cernusco that together is better.

look back on my first full meeting with merchants on 11th October (the weather will remember who was "passionate" about that night), so they are happy with the statement, also on The Day, by a history of our city Merchants: "This year we did a great job e il risultato è sotto gli occhi di tutti», ammette soddisfatta Anna Guzzi, titolare del negozio per bambini «Mondo di Fiaba» di via Roma, che ha anche dato vita a un’iniziativa tutta sua: i bimbi che porteranno un addobbo natalizio realizzato da loro per l’albero della sua bottega, riceveranno in regalo una decorazione. Un altro piccolo gesto per rendere ancora più unica l’atmosfera natalizia sulle sponde del naviglio.

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"SPORTS MARKETING AND THE PASSWORD WILL 'POWER'

Oggi Il Folio pubblica una mia intervista . La riporto anche qui sotto.


COMMERCIO E SPORT, LA PAROLA D'ORDINE SARA' RETE

«Cernusco può diventare il più grande centro per lo shopping all’aria aperta, ma per fare il salto di qualità è necessario creare un “sistema” tra Comune e negozianti. Tutti uniti verso il traguardo». «Idem per società e associazioni: basta pensare per compartimenti stagni». «Internet fondamentale per centrare l’obiettivo»

POLITICA (Cernusco) - Dalla scorsa estate è entrato a far parte della giunta con le deleghe a Sport, Commercio e New Media. È ora di tracciare un primo bilancio con l'assessore Ermanno Zacchetti. We give you the.

What was the impact with the Palace? Were you able to settle?

"Yes. In addition I found a close-knit atmosphere and great leadership and professionalism. This helped me to better accommodate. "

Draw an initial assessment of your delegation to the Trade?

"I immediately wanted to establish contact with the president of the merchants, Crescenzio Tufo, which has quickly established a relationship of great collaboration. Ditto with the merchants, whom I met personally to know the needs and problems. Together we have established a number of lines of action comuni».

Approfondiamo...

«Ci siamo trovati d’accordo sul fatto che il commercio a Cernusco può puntare a un grande salto di qualità se tutti i negozianti si abitueranno a fare rete. Il traguardo è quello di dare al settore commerciale un’identità precisa, con l’obiettivo di attirare clienti provenienti da tutta la Martesana, grazie a precise strategie».

Ad esempio?

«Ad esempio impegnarsi tutti assieme per fare della nostra città un unico, grande centro commerciale a cielo aperto, in grado di differenziarsi dai consueti luoghi chiusi e artificiali dove i residenti della Martesana si recano solitamente a fare compere».

The "Christmas in the Comet" is part of this strategy?

"Yes, it is an ideal extension of the" Shopping Under the Stars "summer. Thread: the fact of shopping outdoors under the sky, around the city. The administration has put into the pot some action, traders are busy dell'allestimento theme of the various routes and lighting. This Christmas is definitely the first step to other, important initiatives. "

How is the mobilization of Web space dedicated to the merchants?

"Technically we're ready, just waiting that you complete the bureaucratic process. I am confident of being able to turn the page on the website of the City by Christmas. "

Other initiatives?

"One of the main demands of the traders is to have a new pedestrian and road signs to guide customers to the stores. We are working to achieve it. Maybe putting it in precise paths passing through even the major points of historical and natural interest of our community. "

Sport. What's cooking?

"This is definitely a transition year, given the ongoing work. But in September, at the end of the main sites, we hope to finally launch the new course cernuschese sport. Even in this case the password is "network." Just think for watertight compartments. The reality cernuschese sport is alive and vibrant and the system must do to keep themselves valuable. This is the meaning of the "The Sports Cernusco" I made this summer and will soon also become a website. "

Redevelopment aside, do you have in mind for the two sports centers cernuschesi?

"A reorganization in the name of rationality. Fields and facilities must be used properly as homogeneous as possible. Type football with rugby, soccer football. No more cohabitation abnormal type dog training and cycling. Translated: new spaces, detailed rules, more rational management. And then ...».

And then?

"I wish I could link the major sporting events held in the city to trade-related initiatives. Secondly, it will be important, after completion, to give a precise name to the different structures, now identified only by the name of the streets where there are: Buonarroti, Goldoni, Boccaccio. Another way to give soul and identity for the sport cernuschese.

If the next budget will give the New Media sector on a budget as you do?

"To try to make the free wi-fi in biblioteca civica e per estenderlo anche ai centri sportivi. Un ulteriore passo verso la loro definitiva trasformazione in punti di aggregazione per giovani e cittadini».

Luigi Frigoli